PLOOM REIMAGINED IN SPECIAL EDITION RED BY ORA ÏTO​

At Ploom, we believe in the power of design to spark emotions. Every detail matters–from the way our products fit perfectly in your hand to how they reflect your individuality. With passion and intention, we strive to elevate every heated tobacco moment through intuitive design and sensorial experiences.​

This commitment to thoughtful design has led us to an exciting new chapter: we’ve collaborated with renowned French designer Ora Ïto to present the newest Ploom Special Edition Red.​

A SHARED PASSION FOR DESIGN​

French designer Ora Ïto is no stranger to redefining the ordinary. Known for his "Simplexity" philosophy–a seamless blend of simplicity and complexity–his work spans architecture, furniture, and collaborations with global luxury brands like Louis Vuitton and Apple. With a futurist vision and a talent for transforming advanced technology into simplistic solutions, Ora Ïto has consistently pushed the boundaries of innovation and creativity.​

For Ploom, collaborating with Ora Ïto was a natural choice. Both share a belief that cutting-edge technology paired with meaningful innovation can result in beautifully simple, state-of-the-art designs. This shared philosophy is at the heart of the Special Edition Red.​

PLOOM X ORA ÏTO SPECIAL EDITION RED​

The result of this collaboration? The striking Special Edition Red. Reimagined in a bold red gloss, the device embodies Ora Ïto’s futurist vision, igniting emotions through vibrant expression.​

The device stands out with its vivid all-red palette and a strikingly glossy finish. Its surface reflects light beautifully, making it as visually captivating as it is tactile. “Red is a highly symbolic color, but what makes it truly fascinating is its polysemy. While some see an image of love and passion, others read it as a form of courage,” said Ito. ​

“With this Special Edition, I invite Ploomers to dare to make a statement and choose their own interpretation of a truly iconic color.” Beyond mere aesthetic and function, the purpose of design is to spark emotion: a belief shared by both Ploom and Ora Ïto, and one that inspired this bold color choice.​

More than just a color, red symbolizes passion, power, refined sensuality—all qualities that resonate deeply with both Ora Ïto and Ploom.​

The Special Edition Red is proof that even a seemingly simple device can be thoughtfully curated to evoke sensation. Rooted in Ora Ïto’s philosophy of simplexity, this bold red is minimal at first glance, yet rich with meaning. The device becomes a statement in itself–one that’s not just seen, but well said in red. You can buy the limited-edition piece here or at any of our Ploom stores.