Ploom X Advanced lifestyle shot 5
A MODERN TOBACCO EXPERIENCE

Learn About Heated Tobacco

An Innovative Alternative to Smoking

What Is Heated Tobacco?


If you're an adult smoker interested in an alternative to cigarettes, you may want to try heated tobacco as a new option. Ploom uses unique technology engineered to Japanese standards to heat tobacco instead of burning it for a true tobacco taste sensation that's smoke free and more considerate of those around you.


No Smoke, Less Tobacco Smell

Heats Without Burning

Unlike traditional cigarettes that burn tobacco at around 800ºC, Ploom uses unique HeatFlow™ technology to gently heat tobacco at 320ºC. Heated air circulates through real tobacco to release a flavorful vapor, providing a rich tobacco and flavor-filled experience in an innovative new way.

How to use Ploom X Advanced device

Subtle Aroma

Less tobacco smell

Because Ploom creates no smoke and less tobacco smell, it leaves less smell in your environmental space, and has less negative impact on indoor air quality. This makes Ploom more suited to indoor use and less intrusive to those around you.

Enjoying the Ploom X Advanced experience

The Modern Choice

Less impact on personal hygiene

Ploom also leaves less smell on your clothes and breath, and less visible staining on your teeth, so you can enjoy modern tobacco pleasure with less of an effect on your personal appearance and hygiene.

Ploom X Advanced lifestyle shot

No Ash

No Charring Means Minimal Cleaning

Since Ploom heats the tobacco instead, the sticks remain in one piece, creating tobacco vapor with no ash and less mess.

Cleaning Ploom X Advanced Device - lifestyle shot

What's the Difference?

Our handy chart below will help you understand the differences between heated tobacco vs. vaping vs. smoking.


Comparison of costs - Heated Tobacco vs cigarettes

Heated Tobacco vs. Cigarettes

A more considerate tobacco experience

Heated tobacco devices like Ploom use real tobacco like traditional cigarettes do, but heat the tobacco to create vapor instead of burning it to create smoke. Because the tobacco isn't burned, there's also no ash, no smoke, and less tobacco smell.

Ploom X Advanced - heating not burning

Heated Tobacco vs. Vaping

A more genuine tobacco sensation

While both heated tobacco and vaping devices use a similar process of vaporization, heated tobacco devices like Ploom heat real tobacco for a more genuine tobacco taste and sensation than vapes that use flavored e-liquid.

Ploom X Advanced - elegant design

Inside the Ploom Device

How Does It Work?

The unique HeatFlow technology inside Ploom is optimized for air flow, gently heating the tobacco stick from the outside to minimize charring and deliver rich tobacco taste. It sustains the optimal temperature throughout your session, for ultimate tobacco pleasure from the first puff to the last.


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Ploom X Advanced is a unique combination of rich taste, refined HeatFlow™ technology, and personalized style – all coming together to deliver a unique heated tobacco pleasure from the first puff to the last.

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Discover More About Heated Tobacco

Discover More About Heated Tobacco

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A Unique Heated Tobacco Technology

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Where Can I Use Heated Tobacco?

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Top 5 Heated Tobacco FAQs

Cigars, cigarettes, and heated tobacco products all contain real tobacco. The difference is in how they are used. With cigarettes and cigars the tobacco is burnt, but with heated tobacco products, like Ploom, the tobacco is heated instead. This means heated tobacco products provide you with a smokeless tobacco experience. Ploom X is an easy, convenient heated tobacco product that uses innovative HeatFlow technology to heat tobacco sticks from the outside, giving you an exceptional tobacco taste sensation with no smoke and less tobacco smell*. If you're using Ploom X, you'll need to use Mevius tobacco sticks to enjoy your heated tobacco experience. You can't smoke Mevius tobacco sticks the way you would smoke a conventional cigarette - and you won't be able to use a cigar or cigarette with Ploom X, either. You can read more about smoking alternatives on our blog. *Comparison vs cigarette smoking. Based on sensory panel testing comparing the tobacco odor intensity of cigarette smoke and the vapor from representative samples of Ploom X heated tobacco sticks.

Heated tobacco products are products that heat tobacco instead of burning it. They contain tobacco and release a tobacco-enriched vapor that you can inhale, but with no smoke and less tobacco smell ¹. Ploom is an easy to use heated tobacco product that uses innovative HeatFlow technology to heat Mevius tobacco sticks from the outside instead of burning them - giving you a satisfying tobacco experience. You can find out more about the history of heated tobacco, on our blog. ¹ Comparison vs cigarette smoking. Based on sensory panel testing comparing the tobacco odor intensity of cigarette smoke and the vapor from representative samples of Ploom X heated tobacco sticks.

Ploom is a convenient, pleasant way to enjoy tobacco - it's easy to use, requires minimal cleaning, and gives you unlimited puffs with rich tobacco taste in every session. Enjoy up to 20 Mevius tobacco sticks on one charge, and up to 3 consecutive sessions.

Your Mevius stick will be hot at the end of your session, so we recommend placing your used sticks in a tray until they have cooled and you are ready to dispose of them in the trash. To find out more about how to replace your tobacco stick, watch our video.

In our signature blend ActivBlend, we use a high-quality selection of Virginia, Burley, and Oriental tobacco varieties delivering a rich taste of real tobacco. Our signature process adds tobacco lamina to the blend, giving it an even richer taste. Mevius sticks and a wide range of flavors and intensities allow you to enjoy authentic tobacco flavor and pleasure from the first puff to the last. To find out more about how long Mevius sticks last, have a look at our blog post.